Founding price $197 a month is the founding rate. It goes up for everyone who joins after [date] — never for you. See what's included →
TL Thought Leader System
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Walkthrough Who it's for What's inside What it replaces Pricing Matt's story
$197/month Get the System

You have the expertise. Now build the business that runs on it.

Your CRM, website, webinars, courses, and community in one place — plus an AI engine that turns what you know into content that sells.

One login, one price, everything connected. Month to month, cancel in two clicks, and everything you build exports with you.

Get the System — $197/month Open a free demo accountNo card
app.thoughtleadersystem.com 3:04 · one take, nothing edited out
Watch it replace all sixteen tools, in one unedited take
Three minutes, start to finish, no slides
0:14
Everything in one dashboard, nothing bolted on
1:02
The engine interviews an expert and writes the month
2:20
A paid offer page goes live and takes its first payment
Rather talk it through first? Book 20 minutes with Matt →

If your expertise is the product, you're in the right place

One system that sells it, delivers it, and keeps people coming back.

Coaches

You got into this to coach — not to be an unpaid IT department. TLS runs your programs, community, courses, payments, and follow-up from one place.

See it for coaches →
Consultants

A professional front end and a back end that actually connect. Your site, booking, proposals, invoicing, and CRM finally talk to each other.

See it for consultants →
Authors

Your book opens the door. This is what happens after they walk in — a QR code, a funnel, sequences, and webinars that sell your deeper work.

See it for authors →
Also for Course creators Speakers Trainers Agencies Anyone monetizing expertise

Four ways it turns what you know into money coming in

Not four apps to learn. Four things that happen to your income once the machine is running.

01
Every person who ever raised a hand, still in reach

Right now they're in your inbox, a spreadsheet, a stack of business cards, and your memory. That's not a list. That's the money you already earned and never collected.

02
A page that takes money, live this afternoon

The gap between “I should offer that” and “here's where you buy it” is where most expert businesses die. Here it's an afternoon, and you never open a second tool to do it.

03
Say it once to five hundred people

You already do the free consult, one person at a time, over and over. Do it once on a webinar, record it, and it keeps running the pitch at two in the morning while you sleep.

04
Get paid every month for work you did once

This is the part that changes what your business is worth. A course sells once. A membership pays every month, and the people in it are the ones who buy everything else you make.

No other platform has this

The Authority Content Engine writes in your voice, not a robot's.

Answer questions out loud and the System does the writing. Feed it what you've already made — including your book — and one idea becomes a blog post, an email, a script, and a batch of social posts, all at once.

Guided interview · recording 04:12
screenshot · ai interview ui
Blog post
Why most experts stay small
Email sequence
01
02
03
Social posts

Four more modules. One record of truth behind every one.

Everything else you'd otherwise be duct-taping together, already connected to the engine.

See the full feature list →
01
CRM & Sales

Your whole client relationship, from stranger to superfan, in one record

Visual pipelines, so nothing slips
Email and SMS from where your contacts already live
Automation that puts follow-up on autopilot
Booking, invoicing, and e-sign built in
screenshot · pipeline + unified inbox Nothing slips
02
screenshot · drag & drop page builder No code anywhere
Site & Landing Pages

Look like the authority you are — and get found while you're at it

Visual page builder, no code anywhere
AI page generation — blank screen to live page in minutes
SEO and analytics built in
Business-class hosting included
03
Webinars & Events

Sell and teach at scale — live or on autopilot

Run it once, then let the recording sell around the clock
Every registrant lands in your pipeline automatically
Unlimited webinars and attendees — no per-seat penalty
Nothing for attendees to download
screenshot · branded watch room Your brand, not ours
04
screenshot · community + course curriculum They keep coming back
Community & Courses

Turn an audience into a recurring business

Courses, challenges, and group coaching in one place
Memberships and recurring payments built in
A discussion feed members actually come back to
Events calendar and live sessions

The engine only works because everything else is in one place

Count your logins. CRM. Email. SMS. Funnels. Forms. Scheduling. Proposals. Reviews. Social. Community. Courses. Webinars. Sixteen subscriptions, sixteen bills, and none of them talk to each other.

Every hour of glue work is an hour you're not being the authority. Consolidate the stack and the content engine can finally see everything: who your people are, what they bought, what they need to hear next.

$197 vs. $867

Same jobs done, one login instead of sixteen. Over a year that's $2,364 against $10,404 — about eight thousand dollars that stays in the business.

ENTRY PLANS
$867/mo
PRO PLANS
$1,500/mo
SCALE PLANS
$2,411/mo

The ledger opposite is the cheapest way to assemble it: entry-tier plans, billed monthly. Grow into the pro or scale tiers of the same tools and the stack runs $1,500 to $2,411 a month. Your price here doesn't move.

What you'd assemble instead 16 subscriptions
CRM / contacts / pipeline · Pipedrive$24
Email marketing / campaigns · ActiveCampaign$15
SMS marketing · SimpleTexting$39
Website / funnel / landing pages · ClickFunnels$97
Scheduling / booking · Acuity$20
Forms · Typeform$39
E-signature / proposals · PandaDoc$35
Reputation / reviews · NiceJob$75
Social media scheduling · SocialBee$29
Community platform · Circle$99
Courses / LMS · Thinkific$49
Coaching software · CoachAccountable$20
Live + automated webinars · EverWebinar$199
AI content writer · Jasper$49
Personal-brand / social content · Taplio$39
Podcast / video repurposing · Castmagic$39
Total, every month $867
Thought Leader System
All sixteen jobs, one login
$197
Get the System
Entry-tier list pricing, billed monthly, August 2026.

One package. One price. Everything in it.

No tiers to compare, no feature held back to sell you an upgrade later. If it's in the System, it's in your account.

Founding price — yours for as long as you stay
$197 /mo

The whole business, one login.

Get the System
Month to month. Cancel in two clicks. Everything exports.
Authority Content Engine — unlimited Full CRM & unified inbox Site builder, checkout & hosting Booking, invoicing & e-sign Unlimited webinars, live and recorded Unlimited courses & memberships Community spaces & events Automation, SMS & dialer Migration from your current tools Support from people, not a bot

Questions people ask before they buy

Can I cancel anytime?

Month to month, no contract. Cancel in two clicks and export your data on the way out.

Is there a setup fee?

No fee, and migration is included. We move your contacts, pages, and courses across with you.

Can I move off my current tools?

Yes, and you don't have to do it all at once. Most people bring the CRM over first and retire the rest as they go.

What if I'm not technical?

Neither are most of the people using it. If you can hold a conversation and click a button, you can run this.

Does the price go up later?

Not for you. $197 is the founding rate — it rises for people who join later, and your price stays where you started.

Who owns what the engine writes?

You do. Your voice, your knowledge, your content. Export it, publish it elsewhere, take it with you.

I don't know what I'd sell yet.

That's what the interview is for. It asks what you already do for clients and turns the answer into an offer you can price.

How long before something is live?

Most people have a page up their first day. A full funnel, with follow-up running behind it, usually inside the first week.

Is my list safe here?

Your data is yours, encrypted, never sold, never used to train anything. Export it in full whenever you want.

Can I talk to a human first?

Yes. Book 20 minutes with Matt and bring the hard questions — that call is a walkthrough, not a pitch.

photo
Matt, at home,
not in a studio
Why I'm selling this instead of just using it

Because I'm not the expert — I'm the person experts hire when the software won't cooperate. I've built this same machine one client at a time for fifteen years, at prices only a handful of people could pay, and I could take maybe four of those projects a year.

Building it once and renting it out is the only version of this that reaches the people who need it most: the ones who can't write a five-figure check to get their business off the ground. That's the whole reason it costs $197 instead of $30,000.

I built Thought Leader System because I kept meeting people who were worth ten times what they were charging, and had no idea.

I've spent over 15 years building the systems businesses run on. The pattern never changed…

NOTE — not site copy Your own worst moment goes here, in more detail than feels comfortable. The before does the persuading, because the before is where the reader is standing.

Someone with real expertise, the kind that changes how a person lives or runs a business, would lose a whole Monday morning to software that wouldn't cooperate, and never get to the social media post or the webinar. They stayed busy and they stayed small, and someone with half their knowledge got the audience.

That's backwards. What you know should work for you. Right now most experts have it the other way around, trading hours for money and starting over every month.

So I built the part that isn't the expertise. The storefront, the courses, the community, the billing, the follow-up, all of it running as one business instead of ten subscriptions.

Fifteen years in, I still want the same thing for people like you. Not just a bigger audience. A business that runs on what you know, and the time, money, and freedom that come with it.

Matt Gordon Founder, Thought Leader System
Founding price closes [date]

You've been the expert long enough. Own the business.

Nobody is going to hand you a slower month to do this in. Start today at $197 and keep that price for as long as you stay — or open a demo account and look around first.

Get the System — $197/month Open a free demo accountNo card
No contract. Cancel in two clicks. Export everything.
TL Thought Leader System

One place to build, sell, and deliver the business your expertise deserves.

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